Making Media
Make Sense
We're an independent media planning and buying agency that fuses brand storytelling with performance for clear, growth-driving results.
TV
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CTV
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Video
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Out Of Home
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Audio
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Press
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Experiential
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Sponsorships
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TV • CTV • Video • Out Of Home • Audio • Press • Experiential • Sponsorships •
Media landscapes are shifting faster than ever, with new platforms emerging, channels fragmenting, and audiences behaving in unpredictable ways. So, what ambitious brands need now is clarity, senior judgement, and cultural intelligence to focus on what actually drives growth.
Channel Expertise
With decades of experience across TV, CTV, OOH, cinema, press and audio, we bring clarity to an evolving and fragmenting media landscape. From planning to buying, we help make sense of the noise and build campaigns that genuinely work.
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From linear TV, BVOD, CTV, YouTube and streaming, to on-screen cinema, we cover the full ecosystem.
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Traditional paper and paste, Digital OOH and programmatic DOOH.
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Radio, programmatic radio, podcasts and host reads.
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TV Sponsorships, Programme Partnerships, sports and fashion sponsors.
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Physical newspapers and digital news outlets, as well as door drops and leaflets.
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From guerrilla activations that connect OOH with PR, to pop-up shops and product distribution.
You’ll only ever work with highly experienced practitioners. Our founders remain hands-on in every account, bringing board-level perspective, fairness and honesty to every decision.
Culture & Seniority
Audience & behaviour
We take time to understand your audience in full — how they think, behave and connect with culture. Using tools like YouGov, Mosaic and bespoke surveys, we uncover the overlooked segments that shape real-world decisions.
We are channel agnostic and outcome focussed, meaning that every decision we make is designed to drive business results that matter.
Driven by results
Reporting & Insights
Our reporting goes beyond the data. Live dashboards track campaigns in real time, with senior specialists translating performance into what it means for your business — not just what the numbers say.
Partnership Model
We sit alongside your team, not across the table — making sure every partner is moving in the same direction. From your PR, creative or digital agency, when alignment matters, we’re not afraid to get everyone in the room.
Reigning Media is a senior-only independent media agency that strips away the spin and noise to provide clients with plainly-spoken, real-world, actionable strategies across the full media landscape.
